Where love meets light
I’m Nicole. A Cape Town-born content creator now based in London, capturing love stories and brand narratives across the world. With iPhone and drone in hand, I create cinematic reels that live somewhere between a daydream and a memory. If you want your very own hype-girl, value authenticity over perfection and believe the smallest moments hold the greatest magic, we’re going to get along beautifully.
If I could live on love and fresh air, I would. My mom used to tell me this with a laugh when I was younger; that I needed to figure out what I wanted to do, that I couldn’t just exist on those things alone. But Lumaire is proof that maybe, just maybe, I found a way to weave dreams into reality.
How it all began
I’m from Cape Town, South Africa. A city where the ocean meets the mountain and the light does something magical at every turn. Growing up on those coastal shores, I learned to see beauty everywhere. The way golden hour painted Table Mountain, the way waves caught the light, the way the sun set on the horizon every evening. That’s where my love for capturing what’s beautiful first began.
Life took me to Thailand for six years, where I learned that richness isn’t about things; it’s about the people you surround yourself with, the experiences that fill your soul, the love that transforms a room. Then to London, where I built my career in marketing and social media. And finally, in late July 2022, beneath the Greek sun in Kefalonia, my husband’s grandfather’s birthplace, we said our vows on the beach. A dreamy, boho celebration where the ceremony kissed the shoreline and our reception overlooked the glistening Mediterranean. It was magic unfolding in golden hour light.
I had an incredible videographer and photographer capturing it all, but afterward, I found myself creating my own little reels from their content. Small, emotional clips that captured feelings, not just moments. The way light danced on water. The tears that caught the sunset. The laughter that rippled through the evening air. I loved them. I thought, “I would want these.” But I didn’t dare believe anyone else would.
Years passed, but that quiet knowing wouldn’t let me go… this pull, this fire to create something that showcased love the way I see it. And so, Lumaire was born.
The inspo behind Lumaire – some videos I made from. our wedding, the day after and our anniversary. I fell in love with sharing “love.”
“Every couple has their own constellation of moments. Every brand carries a story worth telling. I’m drawn to passion, to beauty, to the details others might miss.”
the name, the light
Lumaire itself is a love letter to everything that drives me. L for love. The word sounds like light, and so much of what I do is chasing it. The soft blush of morning. The fiery drama of sunset. Those in-between moments when everything glows. The ai keeps “air” woven in, honoring that impossible dream of living on love and fresh air.
From Cape Town’s coastal light to Thailand’s golden temples to London’s soft grey skies to Greece’s Mediterranean glow… I’ve spent my life chasing beauty across continents. That perspective lives in every frame I capture.
What I create
As a content creator, with a background in marketing and social media, I understand how to create content that stops the scroll and stirs emotion. Love, nostalgia, connection, longing. But more than that, I know how to find the moments no one usually sees. The quiet tears. The stolen glances. The exhale before the kiss. I take a social-first approach because I understand what makes people stop, feel, and share.
Based in London but welcoming journeys across borders and oceans, I work with couples and brands who value authenticity over perfection. Every couple has their own constellation of moments. Every brand carries a story worth telling. I’m drawn to passion, to beauty, to the details others might miss.
My Purpose
If I can flood your feed with love, if I can capture your story and your most honest moments, if I can bring even a fraction more love into this world, then my purpose feels met. This world aches for more love, more light, more connection. And I’m here to help bring it forward, one frame at a time.
I can’t wait to tell your story.
All my love
Nicole x
♥︎
The inspo behind Lumaire – some videos I made from our wedding, the day after and our anniversary. I fell in love with sharing “love.”